Vet2Vet - Strategy & Branding
Vet2Vet is the first Italian veterinary telemedicine service provided by Diplomates of the European College.
Thanks to their internationally certified graduation's of Internal Medicine (ECVIM-CA) they are able to support complex clinical cases from distance. Thanks to veterinary telemedicine, Vet2Vet is offering an online consultation for clinic and professional, whenever and wherever they needed.
With the aim to maximize market positioning, we have chosen to approach the project with a very strong strategic mindset.
After research and analysis, we identified all the key point to draw the brand strategy and as well as the visual identity.
Vet2Vet needed to communicate a young and fresh personality but also to give a sense of security, knowledge and strong proficiency so we decided to design with minimal and contemporary approach, focusing on bold typography and colors.
My role
Brand strategy
Identity design
Creative direction
Marketing strategy
Project management
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