Branding – Communication – Print – Digital
Hony Tower
Branding a new jewel in Shenzhen's skyline.
Hony Capital – one of China’s leading private equity firms, is setting their new headquarter at Qianhai, Shenzhen. Hony Tower is launched as the company’s flagship office asset, targeting tenants from financial and law institutes. The design of the brand identity and its collaterals are highly inspired by the materials and cultural spirit behind the interior design.
Team
Account Director – Sandy Sze & Kiara Choi
Creative Director – Elaine Fok & Spancer Deng
Designer – Heather Cheng
Creative Director – Elaine Fok & Spancer Deng
Designer – Heather Cheng
The logotype is designed to fully express Hony Tower's core values for bringing connection, influences and interactions, creating an eco-system between the blue chip tenants from financial institutes.
The logomark takes its inspiration from the materials used in the lobby – highest grade marble and stone from Greece. As well as the Greek artisan spirit of achieving extraordinary precision and timelessness.
The logomark takes its inspiration from the materials used in the lobby – highest grade marble and stone from Greece. As well as the Greek artisan spirit of achieving extraordinary precision and timelessness.
A premium postcard collection was created to replace a traditional "marketing brochure".
The palette, finishing and paper stock are curated to mimic the materiality of the interior design.
The palette, finishing and paper stock are curated to mimic the materiality of the interior design.
Customized hard-cover notebook.
Thank You!
