St. Regis Lijiang
St. Regis Lijiang
Branding | Editorial | Packaging | Digital




Define High Society ‘Insidership’ in China Positioning, Design, Digital and Launch.

Branding the ultra luxury villas in Lijiang, China, infused with the premium qualities of the St. Regis brand, one of the world's oldest hotel groups with a century of prestigious history.

In order to create a story-telling experience, this set of sales collaterals plays different parts on their own. A special marketing package was created specially for a group of targeted potential customers. It’s a multi sensory marketing experience that customers could enjoy as a collection. 


Work created at Alchemy


brochure
– pamphlets –
– fold out poster, coloured & illustrated
– basic stationary
– web, responsive –
 fragrance box set
– siganges
hoarding samples –
 
THANK YOU –
St. Regis Lijiang
2370
58124
82
Published:

St. Regis Lijiang

From a business card to a brochure, a door signage to site directory, a poster print ad to 100 hoarding panels, online banners to responsive webs Read more
2370
58124
82
Published:

Tools

Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Copyright Info

Attribution, Non-commercial

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