Branding for better.sg – a non-profit society that builds digital tools to address social problems in Singapore. The society is driven by volunteers that collaborate to innovate and develop open source products that tackle societal gaps. The logo captures its brand with its '>' glyph – an incomplete connection icon – that invites you to be part of the network to make a better Singapore. The master graphic also features dots forming a map of Singapore and the connections remind us that we can achieve more (>) together.