BNY Mellon is a worldwide banking and financial services holding company headquartered in New York City. Every day BNY analyze thousands of data points to help their clients make better investments. We created SmArt Basel, a digital and social campaign that run over Art Basel in Miami. We worked with BNY to crunch the data behind the art and served it up to their clients on social media platforms, where 51% of collectors go to discover new artists.

We created a unique set of artful and branded numbers. The set of numbers were created in 3D and each character was given its own unique animation style which allowed us to generate posts in realtime and because the statistics were different every time each post was unique. Disguising data as art.