Lifebuoy is present in over 50 countries around the world, and I had the opportunity to be a part of its global creative team twice, in 2011-12 and 2020-2021.
I was involved in projects right from inception to execution - scripting, pre-production, shoots and post-production, along with new product launches in markets spanning South Africa, Canada, Middle-East, Indonesia, Singapore, Sri Lanka, Vietnam and India.
I was involved in projects right from inception to execution - scripting, pre-production, shoots and post-production, along with new product launches in markets spanning South Africa, Canada, Middle-East, Indonesia, Singapore, Sri Lanka, Vietnam and India.
Their core proposition has always been about protection against illness causing germs, but over the years their communication has also been purpose driven. Including the award winning 'Global Handwash Day - H is for Handwash' campaign.
Klikdoktor in Indonesia and Doctor Anywhere in Vietnam, were part of a global roll out in all the regions Lifebuoy was present (including Middle-east and MAGREB).
The film above was born of a simple insight, that you can't monitor or control your kids so you might as well get a germ protection soap that keeps up with them.
The 'it's in your hands' campaign was a PSA roll out in all Lifebuoy regions. I was responsible with creatively overseeing the scripting and production of all the films from South Africa, Middle-East to India and Indonesia.
This is one of my first films for Lifebuoy. The idea came from the insight that mothers will always want to do a little extra to protect their kids, like putting on an extra jumper.
A transparency reveal idea for Lifebuoy International - The reveal showed the real cause of body odour was not sweat, but germs. Which was our proposition.
This was an innovative solution sent to the South American Market. Specifically Brazil. 2011
