Lifebuoy Indonesia - Dishwashing Liquid
Film - 2023

The Brief:

Lifebuoy in Indonesia is a household name when it comes to personal hygiene. Unilever wanted to leverage the brand and launch a dishwashing liquid. 

To take on all the dishwashing products in the market we would have to enter with a USP. Something very 'Lifebuoy'. 

The Idea: 

The dishwashing category uses a squeak pretty much across the board as a 'proof of clean'. But Lifebuoy is always about myth busting and education. What if we burst the bubble of a squeak being a benchmark of cleanliness when we launch?