Services: Logo, brochure design
Client: Naxos Cultural Tours

The aim was to create an emblematic logo that represents the vast history of the greek island of Naxos. The inspiration was one of the island’s most important finds, the sphinx of Naxians, a mythical creature with the head of a woman, the chest and wings composed of the impressive feathers of a prey bird turned upward, and the body of a lioness. The Sphinx stood on a 10 meters column that culminated in one of the first Ionic capitals, and was erected next to the Temple of Apollo in Delphi, the religious centre of Ancient Greece, in 560 BCE.
The final symbol was created to also look like a K, the first initial of the company founder’s name. The colours chosen come from the natural habitat of the island; blue to symbolise the greek sea surrounding the island and light beige that represents the rocky scenery and the marble of the historical statues and monuments.