Branding for a hotel placed in Sant Antoni's neighborhood, Barcelona.
The requirement for the exercise was to support the essence of the neighborhood and our target (young hipsters). For that reason we associate the history of the neighborhood and the name with a resistance, a kind of sect or club as might be the hipsters.
With an ironic tone we developed the identity as well as the rest of applications and the brand experience.
Developed under the supervision of Toormix.