BRANDING "HOTEL TONI & CO"
Branding for a hotel placed in Sant Antoni's neighborhood, Barcelona.
The main requirement was to support the essence of the neighborhood and our target (young hipsters). For that reason we associate the history of the neighborhood and its name (called like a christian saints) with a resistance, a kind of sect or club as might be the hipsters.
With an strong ironic tone we developed the identity as well as the rest of applications and the brand experience.
Developed under the supervision of Toormix.