Rebrand for the traditional jams brand "La vieja fábrica", based in Spain.
The baseline's brand is "No photo, just fruit", so it's basically a typographic and hierarchical work that wants to represent its industrial but traditional and strong soul.
The aesthetic work makes reference to the engravings and typographical works of the industrialization period with differences in types, size and sharpness as well as the austere ornaments.
This project was developed under the supervision of Enric Aguilera.