Complexity and Simplicity 繁·简

Poster, 2017

Creative Director Alex

Art Director Alex

Designer Alex

Complexity and Simplicity are series typography posters about the philosophy between complexity and simplicity.

Interaction of Complexity and Simplicity——The balance of yin and yang can create all things，there is also a symbiosis between complexity and simplicity. The poster is shown in the form of typography, we can see the Chinese characters “FAN” and “JIAN” in the same image by the contrast of wide and fine shapes. I want to convey the philosophy of the symbiosis between complexity and simplicity by this poster. There is Simplicity in the Complexity——Everything has two sides, the key is to look at things from what angle. The poster is shown in the form of typography. there is a Chinese character “JIAN” in the complicated lines, the strokes of “JIAN” are from another Chinese character “FAN”. I want to convey the meaning of simplicity (JIAN) in the complexity (FAN) by this pure and repetitive technique. Turn Complexity into Simplicity——Choice is the theme of life, we want to find the simple things in the complicated world. The poster is shown in the form of typography，I change the Chinese character “FAN” into another Chinese character “JIAN” by virtual and reality shapes. The poster convey the concept of Turn Complexity (FAN) into Simplicity (JIAN).

These Posters make use of the dual relationship between different graphics to extend the deeper narrative of characters and symbols. The posters are printed by silver ink on black paper.

《繁·简》是一组表现“繁复”与“简单”之间哲理的字体海报。

繁简相生－阴阳平衡，生成万物，繁杂与简一之间也存在着共生关系。海报以字体设计的形式，通过图形的粗细对比，组合成“繁”中有“简”，“简”中有“繁”的画面，传达繁简相生的哲理。

繁中有简－凡事都有两面性，关键在以何种角度来观察事物。海报以字体设计的形式表达，在繁杂错乱的线条中，勾勒出汉字“简”，同时“简”字的笔画都以“繁”字的笔画构成。通过纯粹反复的构成手法，传达繁中有简的意味。

化繁为简－有关取舍的抉择是伴随人生的主题，纷繁复杂的周遭需要我们静心发现单纯简单的一面。海报以字体设计出发，通过虚实图形，将“繁”字变化成“简”字，简单直接的传递化繁为简的概念。

海报利用不同图形间的对偶关系，让文字符号延伸出更深层的叙事性。