花田醋 Packaging

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Huatian Vinegar is a kind of vinegar drink fermented with peach blossom and fruit vinegar. When drinking vinegar, the sour taste will enter the body along with the fragrance. It is a unique taste and social drink. Because this is a drink aimed at young consumers, vinegar is related to consumers with its catchy product name and exaggerated and simple vision.
The awkwardness caused by "sweet talk" corresponds to the close-up of the face on the package, which reflects the frankness and contradiction of the younger generation. Also make the whole packaging design is full of vitality and strength.

花田醋是用桃花和果醋再次发酵的跨界花醋饮料，饮用时浓密的酸味会伴随着清香倾入鼻腔，是一款口味独特且具有社交属性的产品。作为一款面向年轻消费群体的饮料，花田醋以朗朗上口的产品名和夸张、简单的视觉形象与消费者强关联。
“花言醋语”产生尴尬的挣扎感与窘迫感对应着包装上的面部特写，让当下年轻群体率真的性格特点与矛盾加以感同身受。也使整个包装视觉充满了生气与张力。