This is a brand with chewing gum as its core business. The Chinese name of the brand is 檬太奇 and its English counterpart is Lemontage.
The creation of the brand is articulated through the dissection of the text of the brand name, making the text more unique, forming Chinese characters, Chinese radicals, Arabic numerals and punctuation, seeking the aesthetics of an unreadable text while at the same time fitting Lemontage's own brand connotation, which also allows for the same number of characters in English and Chinese.
At the visual level, the relationship between the brand logo and the graphic is blurred by the dissected text, even in the absence of the brand name on the front of many Printed products and product packaging, deliberately reinforcing the dissected text and weakening the brand name, making it the absolutely dominant core visual. This also creates curiosity and associations for the consumer, while the brand name on the side of the product packaging is an answer to the consumer's question.