Charles Lai's profile

Father's Day Packaging Design | IQOS

Charles Lai
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japan Packaging Printing tobacco unexpected unbox campaign motion printing


Father's Day Seasonal Packaging Design for IQOS
In Asian culture, are you dare to say 'I LOVE YOU' to your dad? We proposed the theme of "HIDDEN MESSAGE" for the Father's Day gifting campaign for IQOS Japan. Through out the packaging and gifting experience, it was designed to deliver a series of unexpected experiences and hidden messages to the father who receive their new IQOS device.


japan Packaging Printing tobacco unexpected unbox campaign motion printing
japan Packaging Printing tobacco unexpected unbox campaign motion printing




japan Packaging Printing tobacco unexpected unbox campaign motion printing
japan Packaging Printing tobacco unexpected unbox campaign motion printing
japan Packaging Printing tobacco unexpected unbox campaign motion printing
japan Packaging Printing tobacco unexpected unbox campaign motion printing




Client: IQOS Japan ／ Agency: GTDI
Creative Director: HENRY HO ／ Designer: CHARLES LAI ／ Project Management: IKEGAMI HISA

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© 2020 Philip Morris Products S.A. & GTDI Co.Ltd. All Rights Reserved. 

Father's Day Packaging Design | IQOS
Published:
Charles Lai's profile

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Charles Lai's profile
Tokyo, Japan

Father's Day Packaging Design | IQOS

A packaging design with unexpected unbox experience and hidden message.

Published:

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