Spring Packaging Design | IQOS

floral flower fresh hologram japan openning experience Packaging spring Sun UV

Spring Packaging Design for IQOS

IQOS Japan launches the spring edition in 2 limited colours. The packaging was designed to reflect aspects of the product itself. Based on the two limited colours, holographic elements were combined with UV sensitive ink to create the effect of spring and changes. The floral patterns on the packaging are created by Graphic Artist – Kahori Maki in collaboration on this project.