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運動中我們秉持著肌膚的保養，也能在運動的過程中保持美麗自信的自己，結合運動風格與美妝的柔和性質，在兩者中取到一個平衡點，每款包裝運用幾何的線條去覆蓋主要的英文字體，而這個設計表現在於意象使用彩妝品塗抹的過程，在整體的包裝色彩規劃中設計符合每款彩妝的特點去意象出幾何圖形的表現方式，讓整體識別度完整的呈現無違和的運動美妝風格。
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We believe skincare and makeup can maintain our beauty and confidence even when we are exercising. By mixing and balancing the sport aesthetic and the softness of makeup, the package design uses geometric lines to conceptually interpret the movement of applying skincare and makeup, geometric shapes and refreshing color palettes show the characteristic of every single product, and seamlessly fusing the beauty of skincare makeup and sport into an overall concept of design.
SPOCOCO
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2019
Client: SPOCOCO Corporation
By mixing and balancing the sport aesthetic and the softness of makeup, the package design uses geometric lines to conceptually interpret the movement of applying skincare and makeup, seamlessly fusing the beauty of skincare makeup and sport into an overall concept of design.
PROJECT
Art Direction ∣ Maybe Chang
Visual design ∣ Maybe Chang
Visual design ∣ Maybe Chang
Photography Planning Specialist ∣ Maybe Chang
Photography ∣ Studio.yao
Photography ∣ Studio.yao
