SUKE is a brand identity for a family lawyer consultant, Suke and
Associates. The project aims to create a sophisticated brand as a trusted
family law firm with a clever and refined approach that will establish its
audience, presence, and partnerships in Melbourne, Australia.
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The project uses Grilli Type’s sans serif GT Pressura for its legibility and professional character that will match Suke. The colour palette is kept neutral throughout the collateral with two different shades of grey. To balance this, we used a punchy burnt orange as the colour accent that we agreed on together with the client, as it represents the company’s personality as bold yet warm firm.
The sum of harmonious colour combinations, texture of stock and special finishes, created the bespoke crafted approach responding to the Suke’s intimate practice. Project done under the direction of Mark Janetzki.
Single-hit spot UV printed on matt cello laminated colourplan
Silver foil detail on business card
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Thank you
