792 Logotype Design (Hypothetical Brand)
a
a
Project Brief/Background:
After my first attempt at the 36 Days of Type challenge in 2019, I came to realise that there is a lack of iterative process as the task is to design 1 letterform each day for 36 consecutive days. Due to this, the forms are not refined and are designed in a rush. Thus, I selected a few characters from my 36 letterforms and chose to refine them to resemble a similar style.
a
Project Goals:
In order to work on my selected forms (the numbers 7, 9 and 2), I chose to set aesthetic goals so that all the 3 forms seem to resemble a particular style. Therefore, I developed a hypothetical exercise to create a logotype for 792, a Surfing company. 792 is the number of the 2 brothers' house who made surfboards from scratch in their basement. I also took the challenge of making the strokes and curves of the forms resemble the shape of the sea waves.
a
This was a Self Initiated Project
a
Duration:
1 Week, 24 June- 2 July 2019
Initial iterations made using pencil, pen and ink:
Early digital explorations, along with typefaces used for study:
Final vectorized logo:
a
Typographic installation for the brand's showroom wall:
a
For my Experimental Typography course in Srishti Institute, we had to make a typographic wall using only visuals and mainly type. I took the liberty to make an infographic for the 792 showroom.
a
The duration of this assignment was 3 days, 18-20 January 2020.
792 Shopping bags:
a
THANK YOU!
