The British Independent Film Festival
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A bright new re-brand for the British Independent Film Festival. With lack of Funding available, it was important to create a new Identity that h… Read More
A bright new re-brand for the British Independent Film Festival. With lack of Funding available, it was important to create a new Identity that has a stand out personality. This was achieved through the use of a bold colour scheme and imagery alongside a very British 'Toungue-in-cheek' Copy-led Campaign. Read Less
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A bright new re-brand for the British Independent
Film Festival. With lack of Funding available, it was
importantto create a new Identity that has a stand
out personality. This was achieved through the use
of a bold colour scheme and imagery alongside a
very British 'Toungue-in-cheek' Copy-led Campaign. 
 
 
 
 
 
 
 
 
 
 
 
 
 
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It was important to build on the Festivals identity
primarily through print based products as these
are things that the British public are most likely
to come into contact with. Products ranges from
Ticket Stubs and Film Listings to Wristbands,
Invites and Keyrings. These all kept a very
consistant theme using the converstational
tone, linked to the initial concept as well
as the bold colour scheme. 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Business Cards
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Press Pass
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Ticket Stumps
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Wristbands
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VIP Invites
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Guidebook
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Film Listings
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Staff Tee
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The brand was extended further into Information and Wayfinding.
The Festival is held at the prestigious Empire Cinema in London's
Leicester  Square, and it was important to come up with a strong
base identity that could be applied to the interior and exterior to
acheive a similiar end product. I propsed to use Anamorphic Type,
shown as an example with the logo below, which would emphasise
the idea of Film in transition and would alter perspective depending
on where you stood in the exhibition. All other signage and
wayfinding was proposed to be applied in a typically British
fashion, using Slang terms and a very convestational tone
to instantly connect with the audience. 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Anamoprhic Type
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Signage 
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Iconography
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Promotion was important when trying to create a buzz around
the Festival. This was achieved by using the typically British
Slang words and converstational tone carried through the
copy; from the sigange and print based products. As well as
this, imagery was used from Iconic Birtish Independent Film,
mixed with the Branding itself to help the audience make
the connection of the Brand and Colour to British Film.
Promotion was stretched across Posters and
Advertisments of different shapes and sizes. 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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The festival comes to a close with its world famous Awards
Ceremony, where various honours are up for grabs including
Best Film, Best Screenplay and Best Cinematography. The
brand was thoughtfully applied across this event too, to make
it all fit together seamlessly. A proposed award was created,
which was an interactive version of the logo. The 'B' hanging
in the centre is movable, pivotting around the metal spine. 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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As well as print, the Brand needed to stand out just as
well across Web based deliverables. A Responsive 
Website was created which seamlessly takes on the 
vibrant 'stand out' Brand. The website runs effortlessly
across multiple platforms.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Tablet & Smart Phone Platforms
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Thanks for Scrolling!
 
 
Copyright 2014, Sam Lane.
All Rights Reserved.