The brand was extended further into Information and Wayfinding.
The Festival is held at the prestigious Empire Cinema in London's
Leicester Square, and it was important to come up with a strong
base identity that could be applied to the interior and exterior to
acheive a similiar end product. I propsed to use Anamorphic Type,
shown as an example with the logo below, which would emphasise
the idea of Film in transition and would alter perspective depending
on where you stood in the exhibition. All other signage and
wayfinding was proposed to be applied in a typically British
fashion, using Slang terms and a very convestational tone
to instantly connect with the audience.