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    A bright new re-brand for the British Independent
    Film Festival. With lack of Funding available, it was
    importantto create a new Identity that has a stand
    out personality. This was achieved through the use
    of a bold colour scheme and imagery alongside a
    very British 'Toungue-in-cheek' Copy-led Campaign. 
     
     
     
     
     
     
     
     
     
     
     
     
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    It was important to build on the Festivals identity
    primarily through print based products as these
    are things that the British public are most likely
    to come into contact with. Products ranges from
    Ticket Stubs and Film Listings to Wristbands,
    Invites and Keyrings. These all kept a very
    consistant theme using the converstational
    tone, linked to the initial concept as well
    as the bold colour scheme. 
     
     
     
     
     
     
     
     
     
     
     
     
     
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    Business Cards
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    Press Pass
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    Ticket Stumps
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    Wristbands
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    VIP Invites
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    Guidebook
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    Film Listings
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    Staff Tee
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    The brand was extended further into Information and Wayfinding.
    The Festival is held at the prestigious Empire Cinema in London's
    Leicester  Square, and it was important to come up with a strong
    base identity that could be applied to the interior and exterior to
    acheive a similiar end product. I propsed to use Anamorphic Type,
    shown as an example with the logo below, which would emphasise
    the idea of Film in transition and would alter perspective depending
    on where you stood in the exhibition. All other signage and
    wayfinding was proposed to be applied in a typically British
    fashion, using Slang terms and a very convestational tone
    to instantly connect with the audience. 
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
  • Anamoprhic Type
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    Signage 
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    Iconography
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    Promotion was important when trying to create a buzz around
    the Festival. This was achieved by using the typically British
    Slang words and converstational tone carried through the
    copy; from the sigange and print based products. As well as
    this, imagery was used from Iconic Birtish Independent Film,
    mixed with the Branding itself to help the audience make
    the connection of the Brand and Colour to British Film.
    Promotion was stretched across Posters and
    Advertisments of different shapes and sizes. 
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
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    The festival comes to a close with its world famous Awards
    Ceremony, where various honours are up for grabs including
    Best Film, Best Screenplay and Best Cinematography. The
    brand was thoughtfully applied across this event too, to make
    it all fit together seamlessly. A proposed award was created,
    which was an interactive version of the logo. The 'B' hanging
    in the centre is movable, pivotting around the metal spine. 
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
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    As well as print, the Brand needed to stand out just as
    well across Web based deliverables. A Responsive 
    Website was created which seamlessly takes on the 
    vibrant 'stand out' Brand. The website runs effortlessly
    across multiple platforms.
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
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    Tablet & Smart Phone Platforms
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  • Thanks for Scrolling!
     
     
    Copyright 2014, Sam Lane.
    All Rights Reserved.