Brand Proposition
Yeva was born from a desire to help women confront some of the most annoying personal care problems; razor bumps, ingrown hairs and scarring from shaving and waxing; acne-prone skin that negatively affect our self-esteem and insecurities; then there is our unforgiving monthly period; hormonal, cramping, pain, and depression in the course.
Yeva means "life", "to live" - and this is what inspires us to provide the best products so you can live your best life.
So our "why" is to focus on issues that women are having the most problems with.
Yeva means "life", "to live" - and this is what inspires us to provide the best products so you can live your best life.
So our "why" is to focus on issues that women are having the most problems with.
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Approach
the Dominican Republic which is a Caribbean island with beautiful beaches, the sea, and green foliage. The packaging Design is inspired by water and all the colors around the sea which is the foliage, sand, and sunset. The gold streaks add eloquence to the theme.
Aqua, blues and green colors of the sea and foliage.
Pinks, cream and brown colors of the sand on beaches.
Yellow and orange rust colors represent the sun and sunset.
The gold flake color represents the value of life.
Pinks, cream and brown colors of the sand on beaches.
Yellow and orange rust colors represent the sun and sunset.
The gold flake color represents the value of life.
All products are natural plant base with organic ingredients. We thought of naming each product with its benefit that each product provides to the skin like REPAIR, SOOTHE, SMOOTH, PURIFY and RELIEF.
REPAIR
Deep Repair Hair Mask - to help women repair and nourish
damaged hair and to bring back the life in them with lipids.
PURIFY
Gentle Purifying Scrub- to help women in skin exfoliation overcome ingrown
hairs with this gentle scrub made from effective berries, vitamins and plants.
SOOTHE
Soothing Shave Cream - to help women eliminate, irritation,
razor bumps, ingrown hairs and scaring from shaving.
RELIEF
PMS Relief Oil - to provide pain relief, balance hormones,
reduce tension, stress, cramping, moodiness and anxiety.
SMOOTH
Smoothing Moisturizing Cream- to soothe & moisturize skin after / in-between hair removal,
to fade dark spots & from scarring to protect, hydrate and restore skin damage.
Thank You
