Secret Glide
Product
Client
Espace Plaisir
Espace Plaisir
Project Goals
This project requested to create the lunch campaign for the Espace Plaisirs' new product, the second version of a remote controlled vibrator in the series called "Secret", its first version was called Secret Flower, thus, this enhanced variant was named Secret Glide.
Creative Solution
The final proposal was based on colour codes appealing to the actual act of woman's masturbation. The products' identity is a combination of two typographies which enclose both the playful and the sexy side of the private moment, and it is with these two concepts that our team worked to create its package adding a few details like the secrecy and the search for the final goal. Furthermore, the team developed the graphic univers for the application which accompanies the product, POP devices and store showcase.
The final proposal was based on colour codes appealing to the actual act of woman's masturbation. The products' identity is a combination of two typographies which enclose both the playful and the sexy side of the private moment, and it is with these two concepts that our team worked to create its package adding a few details like the secrecy and the search for the final goal. Furthermore, the team developed the graphic univers for the application which accompanies the product, POP devices and store showcase.
Project contest for the Master 1 - Direction Artistique - École de Condé - Lyon France
Winner proposition selected by the client.
