Maison Aubertin
Re-Branding
Client:
"Maison Aubertin" is a French based company dedicated to the production and marketing of goods that blend the concepts of tradition and modernity for good sleep and high-end home decoration.
Project Goals:
The main goal of the project was to assess and develop a brand architecture along with the brand identity for the company Maison Aubertin. The visual identity should remain recognizable but at the same time updated in order to be the base for a further evolution of the brand and the company.
Creative Solution:
"Maison Aubertin" is a French based company dedicated to the production and marketing of goods that blend the concepts of tradition and modernity for good sleep and high-end home decoration.
Project Goals:
The main goal of the project was to assess and develop a brand architecture along with the brand identity for the company Maison Aubertin. The visual identity should remain recognizable but at the same time updated in order to be the base for a further evolution of the brand and the company.
Creative Solution:
As a result of highlighting the characteristics of the positioned previous brand, the creative solution was found to be based on the main idea of the improvement of certain aspects, and a better used of its elements placing them where they work best rather than put them all in the same space, at all times.
