Obejective:
- New and independent party, replicable in summer
- «Less is More» approach, maximum of 100 guests: potential customers and loyal customers
- It must communicate the values: feeling at home, feeling at ease, welcoming.
Concept:
Le Onde Del mediterrano is an event in which the guests will be transported on a journey among the rare meditative coastlines, a feast of towns through a temporary script. An experience that brings the participant on a different level from that of everyday life, and into the memories that would explore the true essence of the places that lives in summer, through iconic elements. This event relates to the concept of less is more by provoking and emphasising the small everyday emotions of summer memory.
Entrance
The outside facade is mounted with the white sheets for video projection at night.
Bar --- Market Plaza
This area is characterised by an installation that recalls the Italian market and its warm spirit, by using the typical materials in reduced color into pure white to give the fresh and cleanness
Terrace --- Festival Canale
The market concept is combined with the presence of illuminations that accompanies the entire terrace creating a luminous tunnel visible inside the bar and outside in the garden, with using typical colours.
Garden --- Seaside Village
The presence of an external installation of coverlet, hidden with lemon trees and buoys lights on the ground, creating an immersive experience of scent and tactic discovery of the seaside sensation.
Thank you
