The Client
LOZO is a start-up brand specialised in providing cultural consulting services for young people to travel and learning experience around the world. The Chinese transliteration is Le Zhou, a metaphor for a joyful boat ride. From history and arts to nature and wildlife, from astronomical and geographical features to human tradition and culture, from the English Channel to the Rocky Mountains ... The world is very large, LOZO not only takes you to see the world, but also to participate, feel and experience . Make every trip be your exclusive carnival, and make the whole world like your backyard.
Challenge
The target clients of LOZO ages between 12-26, whose family support their children to explore the tip-top of the world. through exclusive guided trip and customised services. We need to highlight its serious yet fun, young yet expertised, exclusive and caring figure and a coherent visual system adaptable for all kind of trip from the company.
The Result
Through decomposing the letters "LOZO" into primary shapes and meaningful representation of the journey aspects, we create a visual language that can form dynamic and simple compositions, therefore encourage engagement and a more personal touch of the experience. The use of contrasting colours reinforce the idea of being outstanding. In conclusion we present to LOZO a VI system, a mobile UI, and a printable and customisable booklet.
Thank You
