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    The brief was to create a campaign that focuses on loyalty increasing the likelihood that customers would choose Leeds/ Reading as their yearly f… Read More
    The brief was to create a campaign that focuses on loyalty increasing the likelihood that customers would choose Leeds/ Reading as their yearly festival of choice. The campaign had to contain both online and offline elements, and be targeted at both Leeds and Reading audiences. The campaign seen here is the offline elements aimed at promotion of the festival, the poster is my own creation of the festival poster based on the poster style of the original Reading festivals from the 70s. This doesn’t necessarily meet the same brand guidelines as strictly adhered to in other parts of the campaign however I feel it is more relevant in relation to the briefs target audience of 16 - 22 years. The poster still adopts the theme of the online campaign which is to Earn Your Chevrons a way of I also worked on producing merchandise to work alongside the poster campaigns. Read Less
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