Majestic Casual - campaign and website design

Escape Everything

For the latest release of Majestic Casual’s Escape Everything mix, Moby Digg was asked to design and develop the campaign visuals and accompanying website which should all express the theme of ‘escaping everything through nature’ and tie the newest release together with the prior two mixes.

The aim of the design was to express the positive side of escapism. The true escape happens when we are surrounded by and together with nature, when it shows us it is too big to grasp. To experience this true feeling of being emotionally overwhelmed by our surroundings, we have to express a relation between human and nature and how they can come together in the natural and artificial.

Using technology to recreate a natural environment to reflect on the coming together of the artificial and the natural. By assigning a shape to every Escape Everything mix and placing these in our artificial, 'natural' landscapes, we created a series of surreal images that should bring a sense of serenity.