Metadibs - A unique brand design for creating artistic visions in a digital universe.
Metadibs is leading the way for creatives and artists into the Web3 space. Its use of gamification to interact with communities creates interactive stories with playful connections to the physical world. The company stands for a limitless digital experience and a community that shares their vision. Moby Digg was commissioned to create a detailed branding approach and website for the company.
In Web3, we are currently redefining the approach to brand design. So how do you hit the intersection between identity and functionality in digital design?
The logo type is based on handcrafted lettering that reintroduces 90s style tribals. This uniqueness ensures the high recognition value of the brand. The 3D animation of the logo again picks up the zeitgeist of Web3. This world is also reflected by the use of the rose-colored light in the logo.
Through a clearly structured website, users are guided through the world of the Web3. Thereby a legible, down-to-earth font and a simple scrollytelling put the functionality in the foreground.
The holistic branding represents Metadibs’ interpretation of Web3. The exciting logo as well as the unique 90s tribals combined with the down-to-earth font on the website balance functionality and identity. The clear structure supports the user experience to a maximum. This combination communicates the brands USPs: design and technology.
Metadibs is a joint venture between Moby Digg and partners.
