Robertsons Reinvention Kitchen
A pop-up that changed ... everything for 5 days.
I worked alongside some incredible designers to bring each country to life, by finding and writing interesting stories about each one. Storytelling was intrinsic to the concept; every menu, poster, even salt and pepper shaker had something interesting to say, helping to immerse our guests in whatever 'country' they were in.
CCO: Geoff Paton
Prod: Chloe Saunders, Theresa Kaati, Jolandi Clausen
Creative Directors: Kevin Parry, Peter Doubell
Copywriter: Sarah-Lea Nixon-James
Prod: Chloe Saunders, Theresa Kaati, Jolandi Clausen
Creative Directors: Kevin Parry, Peter Doubell
Copywriter: Sarah-Lea Nixon-James
Designers: Dylan Dreyer, Mo Ndlovu, Zama Dlamini, Hylton Warburton, Gregory Darrol
Strategists: Adam Mckeon, Steven Illbury
Interior designer: Carmen Kelly (Georgette Black)
Case study video:
Director: Dani Hynes
Prod: Mel Curtis
Prod: Dumisani Mvumvu
Prod: Mel Curtis
Prod: Dumisani Mvumvu
