A humorous digital campaign that shows how Yum Yum Peanut causes a moment of delicious distraction. The intent was short, sharp content with a 'film-it-yourself' feel. We seeded the content on Tik Tok, Facebook and Instagram and asked people to show us how they got lost in the 'mmmmmoment' too.
Client: Yum Yum Peanut Butter (RCL Foods SA)
Agency: The Hardy Boys
Prod: Theresa Kaati
Art Director: Martine Hazel
Copywriter: Sarah-Lea Nixon-James
Prod: Theresa Kaati
Art Director: Martine Hazel
Copywriter: Sarah-Lea Nixon-James
Production company: Press Play Films
Director: Nick Dearlove
Director: Nick Dearlove
Prod: Tina Dearlove
