The Project:
Print ad campaign for Purina chicken feed brands, placed in niche poultry/urban farming pubs.
Urban farming is a quickly growing trend across the country. The "farmer" is in actuality a working woman who starts raising backyard chickens because she wants better eggs for her family - but ultimately, she loves raising chickens most because of the emotional connection she makes with her birds.
Print ad campaign for Purina chicken feed brands, placed in niche poultry/urban farming pubs.
Urban farming is a quickly growing trend across the country. The "farmer" is in actuality a working woman who starts raising backyard chickens because she wants better eggs for her family - but ultimately, she loves raising chickens most because of the emotional connection she makes with her birds.
