:30 PROMO TV SPOT drove awareness and registrations.
RESPONSIVE WEBSITE was built for mobile-first experience.Average session duration is 2 minutes and 17 seconds, compared to an average ofunder 1 minute on most consumer brand sites. Experience it atFarmlandBaconClub.com.
THE BACON CLUB STORE is a destination within the site wherebacon lovers can buy original bacon merch.
SOCIAL INFLUENCERS Carrie Keagan (VH1 and G4 Attack of theShow) and The Brothers Riedell (YouTube comedy and music personalities) serveas Bacon Club video and site hosts. Their fans and followers have becomecard-carrying Bacon Club members and help recruit new bacon lovers to join theclub via social media.
MONTHLY E-NEWSLETTER CAMPAIGN alerts Bacon Club members tonew content and promotions and keeps them coming back to the Club. Monthly openrates averaged 31.6% (compared to newsletter industry average of 21.4%) andclick rates averaged over 16.7% (compared to newsletter industry average of2.7%).
OUTDOOR BOARDS drove buzz, awareness and memberships in keymarkets.
THE BACON CLUB MANIFESTO set the tone for all things BaconClub. It's featured on the back of the Bacon Club membership card, showcased onthe website, and displayed on posters.
