reduce / volume 02
publication design, art direction, photography, copy-writing & book binding
2018 - ongoing
“Reduce is a quarterly journal that focuses on sustainable living. Covering all aspects of an eco-friendly lifestyle, ranging from food, through to health through to adventures, with every issue touching on new topics. Our vision is to make sustainable living practices more common in our day to day lives and to help people become aware of how their decisions affect the environment and their health in the short and long term. Reduce is a magazine for everyone and anyone, with recipes and articles aimed for complete beginners to people who have been living a sustainable way of life for years.”
A personal favourite project of mine, Reduce is a large format (A3) publication where I designed, art directed, photographed, bound and wrote all the content. Talking about sustainable living, an interest of mine, I decided that it was crucial to create all the content myself. The publication is printed on a 300gsm recycled stock, the tip-ins on a 200gsm recycled stock and the dust jacket on a responsibly forested stock. The publication is bound using a variation of a coptic stitch, allowing the publication to lay open flat. Designed to be a collectors piece, this publications is something to be enjoyed on your coffee table and loved for years.
Photography Estelle Fleming
