Venus Home Linen wants to bring you a sustainable, Tencel-based solution for home bedding and bath linens. We wanted to build a brand that symbolized the quality and sustainability of the materials. Who better than the Goddess of Love, beauty and fertility to tell our story? The shell embodies the concept without shackling the design to the popular images of Venus. Our color palette of Big Stone(dark blue) and Mercury (off-white )ensures an elegant and environmentally-friendly feeling for any design execution. In the end, we were able to produce an identity that speaks to the sustainable quality of the product without sacrificing the luxury and high quality materials.
THE LOGO
The sketch logo.
The final logo
CORPORATE IDENTITY PACKAGE
BRAND GUIDELINES
PACKAGING & TAGS
