Tê Tê Brewing is the classic craft beer brand with a twist for the local culture and climate. Authenticity is the core brand value, and base on that, we built the branding and design for the brand, in consistency with the playful, professional and culturally relevant brand image. Thus, helping to anchor it in the minds of our customers.
WHAT’S IN A NAME?
Tê Tê – The name was a bombshell. Depth of meaning and cultural relevance.
Born out of a brainstorm between our team and an illustrator partner, we loved it from the start. Short and sweet, this little word appeared to have everything we were looking for. “Tê Tê” is Vietnamese for “tipsy”, feeling not quite drunk but not quite sober; and “pangolin”, an endangered mammal native to South East Asia. This dual meaning allowed us the versatility needed to tell a compelling story.
The Te Te logo was inspired by the similarities in shape of the hop flower and the pangolin scale, combined with the scene of the pangolin chasing the hop, which is actually his tail, symbolizing the struggle of achieving your desires.
Do not try to emulate any particular look, the packaging designs reflect the playful, creative and unique style of Tê Tê craft beer, aiming to bring a distinct feeling to the customers.
Offline and social media act as our primary channels and we produced a variety of content to tell our story.
We made a video series following characters as they transition from feeling normal to “Feeling Tê Tê”, casting off judgements and social norms to let their authentic selves out.
We developed custom design assets for our venues, to personalize the brand experience and help our product stand out.