Limetown Studios was born in 2011, out of a need to create our own opportunities to make a living out of art. Both of us had tried working as illustrators at ad agencies, tattoo studios, game companies, design bureaus and production houses in Brazil, but it was a very narrow industry at the time, with very few chances to grow.
So we quit our jobs, assembled our little home offices at our parent’s houses, and began searching for clients. We were very much jack-of-all-trades, generalists, offering a range of services from UI and graphic design to 3D environments, 2D animation, photo retouching and a lot of things that had little to do with what we really liked, but allowed us to pay the bills and save some money.
By 2014 we were exhausted, mentally and physically spent, because we charged so little we had to take on too much work at the same time with no breaks, no weekends. For 4 years we took no vacations, worked an average of 12 hours a day. Anxiety, health issues and burnout were galloping.
So we quit our jobs, assembled our little home offices at our parent’s houses, and began searching for clients. We were very much jack-of-all-trades, generalists, offering a range of services from UI and graphic design to 3D environments, 2D animation, photo retouching and a lot of things that had little to do with what we really liked, but allowed us to pay the bills and save some money.
By 2014 we were exhausted, mentally and physically spent, because we charged so little we had to take on too much work at the same time with no breaks, no weekends. For 4 years we took no vacations, worked an average of 12 hours a day. Anxiety, health issues and burnout were galloping.
So it was 2015 when we first decided to reinvent ourselves. We redesigned our brand and website, started using social media, focused on what we really liked to do: 2D whimsical characters and illustrations. We invested our time and savings in art, freelancing and business classes. We backed up a bit on client work so we could develop the habit of studying every single day. In one year we renewed our entire portfolio, and new, bigger clients started emailing us!!
During this phase, that lasted until recently, we’ve had the opportunity to work for great brands such as Disney, Imaginism, Blizzard, FFG, Ghost Story, Dark Horse Comics, Marvel, Atomic Cartoons, etc.
It’s been definitely the best years of our careers so far - also years that were very demanding and full of challenges and responsibilities we were happy to take on, but took their tolls as well.
During this phase, that lasted until recently, we’ve had the opportunity to work for great brands such as Disney, Imaginism, Blizzard, FFG, Ghost Story, Dark Horse Comics, Marvel, Atomic Cartoons, etc.
It’s been definitely the best years of our careers so far - also years that were very demanding and full of challenges and responsibilities we were happy to take on, but took their tolls as well.
So, after 8 years, we were taking on clients and projects we loved, becoming well known in the industry, giving lectures at universities, talks on conferences and podcasts and magazines. But both of us were missing something, and it took us a long while to understand what. We were losing the joy of drawing and painting for ourselves, that spark we felt that kept us motivated to learn, to try new things.
Finally, last year we started to grasp that, as artists, we wanted to CREATE. To put ideas to paper and see them take off of it. We used to think that a solid style was the goal, the ultimate uniqueness that is the voice of each artist.. but then we figured - what’s the point of having a voice if you have nothing to say?
So we began, just for fun, creating characters and stories. Trying new styles, experimenting new things. We created Jules and Lana and Caito and Melony. We wrote short stories and scripts and pitch bibles.
We no longer fit within the limits of an “art outsourcing company”.
Finally, last year we started to grasp that, as artists, we wanted to CREATE. To put ideas to paper and see them take off of it. We used to think that a solid style was the goal, the ultimate uniqueness that is the voice of each artist.. but then we figured - what’s the point of having a voice if you have nothing to say?
So we began, just for fun, creating characters and stories. Trying new styles, experimenting new things. We created Jules and Lana and Caito and Melony. We wrote short stories and scripts and pitch bibles.
We no longer fit within the limits of an “art outsourcing company”.
So, as of 2020, we’re leaving behind Limetown Studios, with a little sadness and a lot of pride, in order to become Mad Boogie Creations: an art house that provides visual content for companies all around the world, AND is also a creative lab for experimental and original ideas.
We won’t stop creating illustrations and characters and visdev for games, animations, books and all sorts of industries - rather, we’ll be splitting our commercial time between client work and original content, whatever that may be.. and we’re excited!!
We are already negotiating some IPs with some big players out there, which is insane and very inspiring for us. We hope that you guys enjoy this new phase as much as we do, and we can’t wait to show you what we’ve been cooking up so far and all the ideas yet to come!
We thank you for standing by us through this whole journey and more, your support and kindness helped us get through the toughest times and we hope to be able to do the same for you all someday!
Love,
Amanda & Gus
We won’t stop creating illustrations and characters and visdev for games, animations, books and all sorts of industries - rather, we’ll be splitting our commercial time between client work and original content, whatever that may be.. and we’re excited!!
We are already negotiating some IPs with some big players out there, which is insane and very inspiring for us. We hope that you guys enjoy this new phase as much as we do, and we can’t wait to show you what we’ve been cooking up so far and all the ideas yet to come!
We thank you for standing by us through this whole journey and more, your support and kindness helped us get through the toughest times and we hope to be able to do the same for you all someday!
Love,
Amanda & Gus
Thank you Aline Horie for bringing this AMAZING visual identity to life, inspired by Rayner Alencar’s perfect depiction of our lovely and noisy pom Boogie 😂 And Larissa Meyer for animating our logo with such care, and Ana Mendes for sculpting the cutest toy the world has ever seen!
