Sen2 (Sandro F. Garcia) is a Puerto Rican self-taught graffiti artist and member of The Tats Crew, a group of terrific New York-based graffiti artists and muralists. His signature resulted from a mix of graphic lettering styles, 3D elements, pop art, and abstract techniques. Plus, his distinctive color palette ranges from grayscale pieces to paint in bright and shiny colors.
The objective
Design a brand identity reflecting the client's new approach to fashion: high-end apparel and his artistic perspective.
The solution
For the Sen2 identity, we took inspiration from the distinctive pop-art pieces found on his portfolio. In this way, I decided to synthesize his art into lines and dots. Making for the logo possible to not compete with any print or pattern in his artwork.
Design a brand identity reflecting the client's new approach to fashion: high-end apparel and his artistic perspective.
The solution
For the Sen2 identity, we took inspiration from the distinctive pop-art pieces found on his portfolio. In this way, I decided to synthesize his art into lines and dots. Making for the logo possible to not compete with any print or pattern in his artwork.
Renders by Manuel Martin.
Thank you
