Crab Shack
Crab Shack is a new seafood fast-food franchise full of flavour and colour! With a design direction that nods back to the classic fast food chains that we know and love, Crab Shack differentiates itself by taking a tongue in cheek approach. I used the crab mascot all throughout the branding to invoke a sensibility of fun and light hearted humour. The whole project was a blast to make and I hope you enjoy it too.
