Ground
Branding / Art Direction / Packaging Design
Ground is a brand new coffee house, with a passion of sourcing ethical and delicious produce from the ground up. I was asked to oversee the creation of the brand, starting from the logo and following through to all touch points. The colour palette was inspired by the different tones of the coffee itself, the brief for the logo was to be minimilistic and not include too many cliche icons that we see on most coffee brands. I was proud of the outcome and believe it has a distinct look and feel and stands out amongst the crowd, I hope you like it too.
