Corporate Branding Campaign

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Corporate Branding Campaign
Brochure, Business Card, Letterhead, Envelope

For this project, we were required to create a corporate campaign for a product. We had to design what the product was, what set it apart from the rest of the market, the target age group, etc. The main catch is that we had to choose from several words for our company. I chose Volpe (fox), and created a makeup product (that doesn't exist). This was the final project for our Graphic Design Methods and Principles class, and was done over a 2-month period. It was challenging at times, trying to create a look for the products that was minimalist, yet feminine and distinctive. I started with the idea that the product would be somewhat high-end, for professional women, but decided on making it a decidedly nicer version of Mary Kay/Avon products. Edgier, and probably for a younger crowd (20–30-year olds).

All of the copy inside of the brochure was written by me.