Corporate Branding: Airline
Creating an identity for a flight service
Creating an identity for a flight service
In this project, we were given the objective to create an entire identity for an airline company throughout the semester. We had to create a brand, and create pieces to show how the it would be implemented through brand touchpoints (stationery, website, etc.). The only requirement was that the company be named Percello.
Mood Board
Mood board showing clips of what the brand identifies with; a visualization of what the brand should be. Friendly, personal, approachable, warm, and vibrant.
Logo
Horizontally and vertically-oriented logos with size variation
Brand Touchpoints: Stationery
Business card back side
Business card front side
Letterhead front
Letterhead back with watermark
Envelope front
Envelope back
Brand Touchpoint: Website
Website home screenshot
Secondary page for website
Secondary page for website
Percello Branding Guidelines
