UNCOMFORTABLE THOUGHTS
Radio Campaign for the launch of men's underwear new collection by Industrial Strange Clothing.
Synopsis:
Industrial Strange Clothing it's a clothes brand dedicate to "clubbers" (discover it here): it is well known for it's provocative and politically uncorrect tone of voice.
The campaign, which is developed in three subjects radio, advertises the new stretch underwear collection for men by Industrial Strange Clubwear.
The texts of the commercials play with an ironic and provocative approach with the terminology typical of the categories of porn sharing websites, using the classification of the clip as neologisms able to describe any situation in normal daily life.
The texts of the commercials play with an ironic and provocative approach with the terminology typical of the categories of porn sharing websites, using the classification of the clip as neologisms able to describe any situation in normal daily life.
English Version:
"Market" - Radio Ad 30''
"Beach" - Radio Ad 30''
"Bus" - Radio Ad 30''
Italian Version:
"Supermercato" - Radio Ad 30''
"Spiaggia" - Radio Ad 30''
"Autobus" - Radio Ad 30''
Awards:
1 BRONZE RADIOFESTIVAL 2012 - Clothing, Footwear&Accessories
Credits:
Client: Industrial Strange Clothing
Product: Intimo Stretch per uomo by Industrial Strange Clothing
Agenzia: TBWA/Italia
Executive Creative Directors: Nicola Lampugnani, Francesco Guerrera
Creatives: Matteo Grandese, Josè Bagnarelli
Account Director: Benedetta Melli
Producer (agenzia): Federico Fornasari
Producer (cdp): Sabina Feneri
Regia: Josè Bagnarelli
Cdp: Eccetera s.r.l.
Aired on October 2011.
