Hilton Chef Launch Campaign
This is a launch campaign for Hilton's Imperial China. The video campaign was shot to create a buzz around the new chef, Thomas Lai. He shares his story, about how his food transcends from his Chinese ancestors. All of the ingredients used in his cooking are fresh and seasonal and he continues providing authentic pan asian food at Imperial China.
The first video was to create a buzz around the fact that someone new has come to Hilton. The 'Who' was kept a secret by not revealing the chef's face.
In the second video we talked about Hilton's values, their hospitality before finally reviling the chef. We further talked about the chef and showed a glimpse of his skill.
In the last video we spoke to the chef, showcased his culinary skills and what new changes he plans to bring to Imperial China.
