Singularity University South Africa Visual Identity
Singularity University is a global learning and innovation community using exponential technologies to tackle the world's biggest challenges and build a better future for all.
Role
Art Director, Senior designer
Art Director, Senior designer
Objective
Make people feel positive about the future. Provide the mindset, skill set, and network to take action
Make people feel positive about the future. Provide the mindset, skill set, and network to take action
Brief
To create a Visual Identity for Singularity University South Africa, that expands across all the
To create a Visual Identity for Singularity University South Africa, that expands across all the
SU properties. SingularityU South Africa has multiple properties namely, the custom programme, Exponential Finance, Country Partnership, and SingularityU South Africa Summit.
Exponential Africa YouTube Channel, and Podcast.
Following the Singularity University Global VI brand guidelines, create a uniquely African Extension of the brand named SingularityU South Africa.
Following the Singularity University Global VI brand guidelines, create a uniquely African Extension of the brand named SingularityU South Africa.
Concept
Designing symbols based on Africa’s first written language, with patterns and textures created from these icons, to establish a unique visual key for each property.
Icons designed based on Africa's first language
SingularityU South Africa Chapter Programme Icon
Pattern designed using Icon
SingularityU South Africa, Country Partnership Icon
Pattern designed using Icon
SingularityU South Africa, Eponential Finance Icon
Pattern designed using Icon
SingularityU South Africa Summit Icon
Pattern designed using Icon
Themed Screen texture composition and texture design
Themed Screen texture composition and animation
Thank You
