Coffee Heaven - Brand Identity & Packaging

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Coffee Heaven

Brand Strategy, Naming, Logo Design, Brand Identity, Packaging, Website Design

Coffee Heaven is a São Paulo based, family-owned coffee brand. The current principal owners, Bruno and Camilla took over the 44 years established company from his father, and wanted to expand their high-quality coffee worldwide. Céu do Café (their previous name) decided to rebrand so that their brand could resignate with their new upcoming customers.

Made using the natural dry process in a region with a warm climate, the brand produces high-quality, natural and rich in taste coffee while being sustainable and engaged in the whole process.

The Mission

The goal was to appropriately position and rebrand Céu do Café so it reflects the right values and brand story. They wanted a simple, but recognizable brand that could work equally well on the web presence, collaterals and especially - their packaging.

The Output

In addition to crafting a new name and logo, we also designed a whole new packaging line (multiple flavors, 3 shown) and a new website as well. Packaging ended up as an awesome combination of wavy background and various labels stamped on top of the bag with their silver-effect badge-logo over it, to add a bit of higher-quality and proof status

The Impact

Coffee Heaven is becoming an international brand that distributed coffee in all Brazil regions, the USA and some parts of Europe. You can buy their product via their website, and already in some USA coffee shops, as well as few European capitals. To be precise, the sale has gone up 44% since the rebranding, which is astonishing results in such a short timeframe.

Proposed logo & identity concepts

Along some other wordmark and discarded (by us) concepts, here are the final three ideas that we presented to Bruno & Camilla. The first one was based as an aureola made from coffee bean, the second idea was to represent their coffee made & delivered directly by angels and the last one is combination of coffee bean, holy strokes and the land of Sao Paolo.

The chosen logo concept & color palette

A new, coffee bean logo, which comes directly from a heavenly São Paulo region perfectly blends with their passionate color palette to reflect the brand appropriately. While the brand did expand from the local area, they didn't compromise the taste and the product quality.

The word from the owner itself.

Our main goal and problem were how to approach our vision of expanding. We knew we had to create a new set of visuals, but besides that, we were completely lost. Not only did Ivan and his team create a stunning set of packaging and website, but they were fully dedicated and patient with us from the beginning – crafting our whole brand strategy and gave us some bonus marketing ideas and recommendations which was awesome! Since we relaunched, our sales skyrocketed immediately and we are so happy, especially my father when he realized how his brand looks and performs now.

Bruno Ribeiro Barros, Co-Founder @CoffeeHeaven

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