Legia - Scented Candles Logo & Packaging

legia

Logo design, Brand Identity, Packaging Design, Social Media

A legion of senses.

Welcome to Legia, where the essence of femininity is captured in every flickering flame. Our exquisite collection of candles is meticulously crafted to ignite your senses and create an ambiance of elegance and serenity. At Legia, we believe in celebrating the innate beauty and strength of women. Each candle in our collection embodies the essence of femininity, offering a harmonious blend of curated scents, ranging from floral bouquets to tantalizing spices.

Brand’s Mission

At Legia, our mission is to empower women to embrace their inner light and celebrate the essence of femininity. Through meticulously crafted candles, we create a sanctuary of elegance, serenity, and self-expression. We curate exquisite scents and designs to uplift and inspire women, fostering a community that supports their journey of self-discovery and self-care. We believe in the transformative power of candles to illuminate moments of tranquility and ignite the radiance within.

Project Goals

Our goal was to establish a strong and memorable brand identity for Legia feminine candles that reflects femininity, elegance, and empowerment. We will ensure brand consistency across all touchpoints, including packaging, website, and marketing materials, while designing visually captivating and elegant packaging that communicates the quality of Legia’s candles. New packaging will also serve as a storytelling tool, effectively conveying Legia's mission and values to create a meaningful and enchanting brand experience.

The Output of New Brand

Furthermore, the packaging's storytelling aspect has deeply connected with customers, allowing them to feel a personal connection to the brand. The packaging's ability to convey Legia's mission and values has resonated with individuals seeking moments of self-care, empowerment, and serenity. This emotional connection has fostered a loyal and engaged customer base, with enthusiasts eagerly sharing their positive experiences and recommending Legia to friends and family.

Client Testimonial

As the owner of Legia, I am incredibly proud of the transformative experience our candles provide. The journey of creating this brand has been a labor of love, fueled by my passion for empowering women and celebrating femininity.

Seeing the impact our candles have on our customers is truly inspiring. Our customers have shared their heartfelt stories, expressing how our candles have become a cherished part of their self-care rituals. I want to express my utmost gratitude to Insigniada, who played a pivotal role in bringing the vision of Legia to life. From the initial stages of brand strategy and identity development to the meticulous design of our packaging, their expertise and dedication were truly remarkable.

- Flavia Nunes Wozniak / Founder of Legia

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