![wine Packaging t'ga za jug macedonia redesign poem Poetry wine range tikvesh тиквеш винарија вино етикета редизајн](https://mir-s3-cdn-cf.behance.net/project_modules/disp/1d899c9113935.560c8fc1722ea.jpg)
![wine Packaging t'ga za jug macedonia redesign poem Poetry wine range tikvesh тиквеш винарија вино етикета редизајн](https://mir-s3-cdn-cf.behance.net/project_modules/disp/d7fa079113935.560c8fc17b435.png)
The wine T'ga za Jug (Longing for the South) is named after an old poem (wriiten by Konstantin Miladinov) and is one of the most famous Macedonian red wines.
What’s interesting is that poets named this wine in 1973 since it was the official wine for the Poetry Evenings Festival in Struga, Macedonia.
![wine Packaging t'ga za jug macedonia redesign poem Poetry wine range tikvesh тиквеш винарија вино етикета редизајн](https://mir-s3-cdn-cf.behance.net/project_modules/disp/8e99039113935.560c8ea1eea7c.png)
![wine Packaging t'ga za jug macedonia redesign poem Poetry wine range tikvesh тиквеш винарија вино етикета редизајн](https://mir-s3-cdn-cf.behance.net/project_modules/disp/fcdde19113935.560c8e0d89db9.jpg)
The task was to redesign the old wine label by following the new strategy developed by McCann Belgrade's strategic team. Also, the developed concept should be flexible enough in order to introduce a whole range of T'ga za Jug wines.
![wine Packaging t'ga za jug macedonia redesign poem Poetry wine range tikvesh тиквеш винарија вино етикета редизајн](https://mir-s3-cdn-cf.behance.net/project_modules/disp/43dba49113935.560c8fd73f79e.png)
![wine Packaging t'ga za jug macedonia redesign poem Poetry wine range tikvesh тиквеш винарија вино етикета редизајн](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/2ead599113935.560c8df57a229.jpg)
The new label is an evolution of the old design.
It is composed of two contrasting elements:
It is composed of two contrasting elements:
1. Black matte surface that holds the brand name as a central focus point
2. Diagonally placed foil-blocked surface which contains bits of the poem
The contrast of the black and the red surface creates an illusion as if a piece of the poem is placed behind the black label.
![wine Packaging t'ga za jug macedonia redesign poem Poetry wine range tikvesh тиквеш винарија вино етикета редизајн](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/3eeea29113935.560c8ddad4ebf.jpg)
![wine Packaging t'ga za jug macedonia redesign poem Poetry wine range tikvesh тиквеш винарија вино етикета редизајн](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/2807759113935.560ca53e4c588.jpg)
![wine Packaging t'ga za jug macedonia redesign poem Poetry wine range tikvesh тиквеш винарија вино етикета редизајн](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/36c7159113935.560c8ec1b5514.jpg)
The lyrics are offset-printed over the red foil which creates an additional
tactile quality.
tactile quality.
![wine Packaging t'ga za jug macedonia redesign poem Poetry wine range tikvesh тиквеш винарија вино етикета редизајн](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/deea1c9113935.560dbd3506576.jpg)
The whole T'ga za Jug range:
The color of the foil matches the type of wine.
![wine Packaging t'ga za jug macedonia redesign poem Poetry wine range tikvesh тиквеш винарија вино етикета редизајн](https://mir-s3-cdn-cf.behance.net/project_modules/disp/8b2f2c9113935.560c8ffde37e0.png)
I would also like to share one more proposal that I did for this brand.
As opposed to the first one, this concept does not have anything in common with the design of the old wine label.
![wine Packaging t'ga za jug macedonia redesign poem Poetry wine range tikvesh тиквеш винарија вино етикета редизајн](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/2f0ce29113935.560c8cf662689.jpg)
The main element of this design is the drop created with a custom die-cut. It symbolizes teardrop, blood and wine at the same time.
![wine Packaging t'ga za jug macedonia redesign poem Poetry wine range tikvesh тиквеш винарија вино етикета редизајн](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/e2b8e59113935.560c8c45b7882.jpg)
![wine Packaging t'ga za jug macedonia redesign poem Poetry wine range tikvesh тиквеш винарија вино етикета редизајн](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/cca3159113935.560c8c4649c86.jpg)
The typography is always white, and the background color of the label is used as a color device.
![wine Packaging t'ga za jug macedonia redesign poem Poetry wine range tikvesh тиквеш винарија вино етикета редизајн](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/0c52219113935.560c8e1413321.jpg)
Creating additional experience: A hidden verse is placed at the peel-off foil which is revealed when someone opens the wine.
![wine Packaging t'ga za jug macedonia redesign poem Poetry wine range tikvesh тиквеш винарија вино етикета редизајн](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/2e77d39113935.560c8c471fa9f.jpg)
I developed this project at McCANN Beograd for the client Tikveš
![wine Packaging t'ga za jug macedonia redesign poem Poetry wine range tikvesh тиквеш винарија вино етикета редизајн](https://mir-s3-cdn-cf.behance.net/project_modules/disp/c9777b9113935.560c8e0980167.png)