After celebrating its 50th anniversary, Moet Chandon was looking for a way to synthesize it's heritage in all their communication pieces, so we came up with this water stamp icon, which would be used throughout this year's campaign. Then it was just a matter of trying different compositions, showing the product family and the stamp.
Celebrate Today is theyr current claim, and was used just for rough purposes.
Celebrate Today is theyr current claim, and was used just for rough purposes.
