The main idea was to make a switch from a public transportation app to a platform of services for exploring the city of Milan. 

The information are prioritized by giving a focus on the travelling experience. Whether it is a 10min or a 60min rides, using public transports is a great opportunity to explore the beauty of the city. It should be fun and simple to move around, buy the right tickets and pick the favourite vehicle.

 

The app makes it easy for users to know which places of interests can be found on a certain route, what is the story behind a certain line, purchase tickets and get to know special services offered by ATM (eg. the special trams that can be rented on request or the ATMosfera restaurant).