Tiempo de Cosecha is a Mexican brand specialized in selling fresh herbs and derived products. They approached us because they were facing a problem with their prior branding: people would not remember the brand even though they had already consumed it.
We wanted to resemble outdoors, landscapes and the country life, so we created a memorable logotype of a man picking up crops accompanied by a cursive typeface. The product name is what stands out the most in the packagings since most consumers are mid aged households that just want to buy a specific type of herb without having to pull out their glasses in the middle of the store.
The wide range of products thrives between fresh herbs, dressings, beverages, seasonings, sauces and even bread, summing up to more than 50 varieties.
Art Direction: Mariela Mezquita
Designers: Yareli Denis, Karen Licona, Victor Medina
Photography: Mariela Mezquita