With 8.2 percent ABV, it’s no surprise they call it DOUBLE TROUBLE.
After launching 3 of their own beers (see project here), AMBAR came to us for the design of the logo and branding for Double Trouble, their first Double IPA created, produced and sold exclusively by them.
Aiming to elevate and represent the bold style of the beer and its name, we crafted a custom Gothic typography from a flat brush and refined it as lettering. For the colors we set a vibrant and high contrast palette, reinforcing the product narrative as well as helping the readability of the brand, whether applied in the background or even in the logo itself.
The result brings an intense and distinctive communication that directly relates to the experience that the beer provides to its consumers.
After launching 3 of their own beers (see project here), AMBAR came to us for the design of the logo and branding for Double Trouble, their first Double IPA created, produced and sold exclusively by them.
Aiming to elevate and represent the bold style of the beer and its name, we crafted a custom Gothic typography from a flat brush and refined it as lettering. For the colors we set a vibrant and high contrast palette, reinforcing the product narrative as well as helping the readability of the brand, whether applied in the background or even in the logo itself.
The result brings an intense and distinctive communication that directly relates to the experience that the beer provides to its consumers.
